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1. Integrate
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2. Model
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3. Interpret
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4. Improve
Integration
Pulling traffic, inventory, and performance data, oolo automatically generates a context-aware God Mode view of the operation.
Integration with data sources is fast and painless with API access or S3 buckets.
Data Modeling
oolo's machine learning algorithms train on your historical data to generate a baseline understanding of your business and map its revenue dependencies.
This understanding is used to automatically model expected behavior across millions of individual data points.
Data Interpretation
Comparing live results to the modeled expectations, oolo quickly identifies any anomalous data permutations.
Using its understanding of the business and metrics affected, the system automatically translates mathematical insights into business problems & opportunities with straight-forward follow up.
Continuous Improvement
See and seize opportunities quicker — optimizing setup and maximizing ARPDAU with total data transparency and context-aware alerting.
Issued via Slack/desktop notification, email message, or oolo update, alerts explain the issue's root cause, and estimate the impact dollar terms.
Enjoy complete data transparency and impartial intelligence
oolo's app analytics delivers instant operational oversight, insight, and control in a way that no human ever could.
Centrally track growth across all networks, cohorts & titles
oolo makes fast sense of emerging UA trends — helping to ensure you get the most out of your ad spend and that nothing undermines your growth.
Spot and substantiate issues with speed & ease
oolo monitors your datascape 24/7 — automatically reviewing key metrics across all dimensions for the entire portfolio.
When spend or performance shifts in any unexpected way, oolo sends an alert explaining the issue, it's cause, and business impact.
Even with trained eyes, some performance issues leave faint footprints. Those issues can add up to have a big impact on monetization. oolo is simply invaluable for us to find and fix those issues.”
oolo eliminates manual monitoring and allows us to focus on strategy instead of firefighting.”
I see oolo as an extension of our team. It gives us another pair of eyes and scans our data — in its entirety — around the clock. It’s helped us unlock a new level of control .”
I've been working with oolo for several years and it's been an amazing experience .”
oolo helps make sure we never miss an issue — driving time savings, better operational empowerment, and faster resolution.”
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oolo is a must-have for modern monetization and UA .”
As monetization becomes more complex, the need for smart automation and optimization only grows. The combination of oolo's AI and domain expertise puts them in perfect position to answer that need .”
Since oolo actually understands how monetization works , it only alerts us to real issues. That’s helped simplify our day-to-day tremendously.”
In our first month using oolo, they found more than $20,000 worth of anomalies .”
Both innovative and reliable, oolo is a must-have for performance monitoring!”
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As the industry gets more complex and processes become more difficult to scale, oolo is emerging as a new market standard .”
oolo doesn’t just calculate KPIs, but helps us keep track of what’s actually going on. It cuts through the noise to find the real issues requiring our attention. The time it pays us back is simply invaluable.”
Before oolo, we were manually checking every KPI for each game, ad type, and platform; a time-consuming and unscalable process. With oolo as our AI-powered “smart assistant” , we gain back hours every day; hours that we're redirecting to new avenues of growth.”
oolo has all our monitoring needs covered — so we can spend our days doing rather than digging .”
oolo’s ability to not just detect obvious issues like a 90% drop, but to explain more slippery issues — like those obscured by partially delayed data — is super valuable !”
