Effortless App Analytics for Limitless Growth

Oversee Your Appscape With Perfect Vision & Precision

Delivering just a handful of daily alerts on the things that really matter, oolo makes sure nothing is missed and no time is wasted.

oolo inspects mediation & connected data sources in view of


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Smart Platform, Simple Process

  • 1. Integrate

  • 2. Model     

  • 3. Interpret

  • 4. Improve


Group 30215Pulling traffic, inventory, and performance data, oolo generates a context-aware God Mode view of the operation.

Integration with data sources is fast and painless with API access or S3 buckets.

Data Modeling

Group 30223oolo's machine learning algorithms train on your historical data to generate a baseline understanding of your  business and map its revenue dependencies.

This understanding is used  to model expected behavior across millions of individual data points. 

Data Interpretation

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Comparing live results to the modeled expectations, oolo quickly identifies any anomalous data permutations.

Using it's context-aware understanding of the business and the metrics affected, the system translates mathematical observations into clear business problems & opportunities, with straight-forward follow up.   

Continuous Improvement

Group 30225-1See and seize more opportunities quicker — optimizing setup and maximizing ARPDAU with total data transparency and context-aware alerting.

Issued via desktop notifications, in-system communications, and email, alerts explain the issue's root cause and give a dollar-value impact estimate — so tasks can be easily planned and smartly prioritized.

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Collecting Data Points Is One Thing, Connecting The Dots Is Another

oolo pulls the story from the statistics to surface actionable insights

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Stop chasing data,
start solving problems

Automatically uncovering and unpacking anomalies that meaningfully impact the business oolo frees app teams to focus on optimization and forward-planning.

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Streamline workflows,  minimize time-to-resolution

Comparing trends across the portfolio & industry, oolo highlights actionable business problems & opportunities so you can act quickly and confidently.

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Enjoy complete data transparency and impartial intelligence

oolo's app analytics deliver instant operational oversight, insight, and control in a way that no human ever could.


Absolute Clarity Made Absolutely Easy

When problems or opportunities arise, oolo lets you know — and puts you in position to act

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Centrally track growth across all networks, cohorts & titles

oolo makes fast-sense of emerging UA trends helping to ensure you get  the most out of your ad spend and that nothing undermines your growth.

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Spot and substantiate issues with speed & ease

oolo monitors your datascape 24/7 — reviewing key metrics across all dimensions for the entire portfolio.

When spend or performance shifts in any unexpected way, oolo sends an alert explaining the issue, it's cause, and business impact. 

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Get fine-detail visibility & big-picture perspective

oolo gives you granularity and context to make sure you never again miss an issue or misunderstand its significance.


A shared viewpoint for Monetization, Growth, and Data Science teams.


Data Neutrality, Security & Confidentiality

oolo operates without bias in the service of our customers and our customers alone.

  • Fully GDPR and CCPA compliant
  • End-to-end data encryption
  • Top flight identity & access controls

To learn more about our privacy policy, click here.

Catch & patch issues as they happen

with smart monitoring and context-aware impact analysis