Group 1332-min (2)
YOUR 24/7 DATA DRAGNET

All the Information You Need At Your Fingertips

oolo continuously tracks 30+ metrics (e.g. Revenue, eCPM, Page load Time, Viewability, etc.) at all levels and dimensions.

Whenever an issue arises to impact the business, oolo brings it to your attention — highlighting the root cause and revenue implications.   

Alerts  include:

  • Key metric anomalies
  • Discrepancies
  • Mix changes
  • Sudden stops
  • Root cause analysis
  • Daily impact estimates
  • Data status (freshness, fullness, etc.)
FUNCTIONALITY FIT FOR PURPOSE

Nothing Overlooked, Never Overloaded

Clarity

Clarity

See beyond numbers to find problems and opportunities you can act on

  • Eliminate revenue blind spots
  • Identify trends as they develop
  • Price every issue to prioritize resources

Control

Manage your traffic, inventory and delivery with precision and purpose

  • Automate deep data reviews & investigations
  • Bridge the gap between detection & correction
  • Streamline processes to improve efficiency and scalability

Comfort

Relax and enjoy a solution specially designed for your tasks & workflows.

  • Quick-to-deploy.All that's needed is read-only (API key) access to GAM and GA
  • Works with your existing setups & business logic
  • No more false-positive alerts
  • Dedicated one-on-one support

See beyond numbers to find problems and opportunities you can act on

  • Eliminate revenue blind spots
  • Identify trends as they develop
  • Price every issue to prioritize resources

Manage your traffic, inventory and delivery with precision and purpose

  • Automate deep data reviews & investigations
  • Bridge the gap between detection & correction
  • Streamline processes to improve efficiency and scalability

Relax and enjoy a solution specially designed for your tasks & workflows.

  • Quick-to-deploy. All that's needed is read-only (API key) access to GAM and GA
  • Works with your existing setups & business logic
  • No more false-positive alerts
  • Dedicated one-on-one support

Stop chasing data.
Start solving problems.

GET A DEMO

Group 3327

 

THE PROCESS

Easy Integration. Incredible Impact.

  1. oolo health-checks revenue and related metrics across all demand partners and channels.
  2. Combining GAM and GA information with built-in monetization expertise, oolo analyzes the relationship between business situations and their data expressions.
  3. oolo’s machine learning algorithms predict delivery and revenue performance according to thousands of inter-related factors.
  4. The resulting forecast is used to spot and solve shortfall scenarios and suss out opportunities in near real time.
  5. When an issue is found, it is automatically investigated and the business/operations impact is validated before an alert is served.
POWERING PROGRAMMATIC & DIRECT REVENUE OPERATIONS

Catch & Patch Revenue Leaks With Ease

Built on a foundation of ad monetization know-how, oolo delivers operational context & actionable insights with a few simple clicks.

Expose

Track inventory, delivery, and performance for all properties, setups, and formats

Explain

Automate investigations — instantly unpacking root cause and available remediations

Reclaim

Prioritize resources with ease and accuracy — keeping on-point and on-task

BREAK FREE FROM LIMITATIONS

Recover Revenue & Reinvest Time

Unlock your full monetization potential with shorter response times and more effective interventions. 

11

Percent revenue uplift

8

Hours saved per week per user

oolo catches issues weeks before they ever show up in GAM and with greater accuracy
erin (1)

Erin Pecchia
Sr. Mgr. Strategic Planning

oolo is on track to become the market standard in a few years.
Tony-min

Tony Patel
Founder

I’m a big fan of oolo. It quantifies and prioritizes our issues in financial terms.  No other solution understands our industry, let alone our business, well enough to do that.
unnamed-min

Peter Horstmann
VP Business Intelligence

oolo's forecasting & anomaly detection is vital to our campaign booking, pacing, and delivery efforts.
courtney

Courtney Connors Coppotelli
VP Partner Activation

oolo catches issues weeks before they ever show up in GAM and with greater accuracy
erin (1)

Erin Pecchia
Sr. Mgr. Strategic Planning

oolo is on track to become the market standard in a few years.
Tony-min

Tony Patel
Founder

I’m a big fan of oolo. It quantifies and prioritizes our issues in financial terms.  No other solution understands our industry, let alone our business, well enough to do that.
unnamed-min

Peter Horstmann
VP Business Intelligence

oolo's forecasting & anomaly detection is vital to our campaign booking, pacing, and delivery efforts.
courtney

Courtney Connors Coppotelli
VP Partner Activation

oolo eliminates manual monitoring and allows us to focus on strategy instead of firefighting.
Igor-min

Igor Bereslavski
Director of Growth

Even with trained eyes and applied analytics, some performance issues leave faint footprints... oolo is simply invaluable helping us find and fix those issues.
unnamed (1)

Noa Brodny
Monetization Analyst

oolo doesn’t just calculate KPIs, but helps us keep track of what’s actually going on. It cuts through the noise and surfaces only the things requiring our attention.
maxence

Maxence Laurencin
Monetization Manager

oolo helps make sure we never miss an issue — driving time savings, better operational empowerment, and faster resolution.
roy (1) (1)

Roy Tzayag
VP Monetization

I've been working with oolo for several years and it's been an amazing experience.
jan

Jan Pollack
Head of Ad Monetization

    Stop revenue leaks in their tracks

    See how oolo helps web publishers achieve complete clarity and hassle-free control over their ad and revenue operations  →