Deep Monitoring & Smart Alerting
Eliminate Revenue Leaks and Ease Workflows
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All the Information You Need At Your Fingertips
oolo continuously tracks 30+ metrics (e.g. Revenue, eCPM, Page load Time, Viewability, etc.) at all levels and dimensions.
Whenever an issue arises to impact the business, oolo brings it to your attention — highlighting the root cause and revenue implications.
Alerts include:
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Key metric anomalies
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Discrepancies
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Mix changes
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Sudden stops
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Root cause analysis
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Daily impact estimates
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Data status (freshness, fullness, etc.)
Nothing Overlooked, Never Overloaded
Clarity

See beyond numbers to find problems and opportunities you can act on
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Eliminate revenue blind spots
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Identify trends as they develop
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Price every issue to prioritize resources
Control
Manage your traffic, inventory and delivery with precision and purpose
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Automate deep data reviews & investigations
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Bridge the gap between detection & correction
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Streamline processes to improve efficiency and scalability
Comfort
Relax and enjoy a solution specially designed for your tasks & workflows.
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Quick-to-deploy.All that's needed is read-only (API key) access to GAM and GA
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Works with your existing setups & business logic
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No more false-positive alerts
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Dedicated one-on-one support
See beyond numbers to find problems and opportunities you can act on
-
Eliminate revenue blind spots
-
Identify trends as they develop
-
Price every issue to prioritize resources
Manage your traffic, inventory and delivery with precision and purpose
-
Automate deep data reviews & investigations
-
Bridge the gap between detection & correction
-
Streamline processes to improve efficiency and scalability
Relax and enjoy a solution specially designed for your tasks & workflows.
-
Quick-to-deploy. All that's needed is read-only (API key) access to GAM and GA
-
Works with your existing setups & business logic
-
No more false-positive alerts
-
Dedicated one-on-one support
Stop chasing data.
Start solving problems.
Easy Integration. Incredible Impact.
- oolo health-checks revenue and related metrics across all demand partners and channels.
- Combining GAM and GA information with built-in monetization expertise, oolo analyzes the relationship between business situations and their data expressions.
- oolo’s machine learning algorithms predict delivery and revenue performance according to thousands of inter-related factors.
- The resulting forecast is used to spot and solve shortfall scenarios and suss out opportunities in near real time.
- When an issue is found, it is automatically investigated and the business/operations impact is validated before an alert is served.
Catch & Patch Revenue Leaks With Ease
Built on a foundation of ad monetization know-how, oolo delivers operational context & actionable insights with a few simple clicks.
Expose
Track inventory, delivery, and performance for all properties, setups, and formats
Explain
Automate investigations — instantly unpacking root cause and available remediations
Reclaim
Prioritize resources with ease and accuracy — keeping on-point and on-task
Recover Revenue & Reinvest Time
Unlock your full monetization potential with shorter response times and more effective interventions.
11
Percent revenue uplift
8
Hours saved per week per user
oolo catches issues weeks before they ever show up in GAM and with greater accuracy
I’m a big fan of oolo. It quantifies and prioritizes our issues in financial terms. No other solution understands our industry, let alone our business, well enough to do that.
oolo's forecasting & anomaly detection is vital to our campaign booking, pacing, and delivery efforts.
oolo catches issues weeks before they ever show up in GAM and with greater accuracy
I’m a big fan of oolo. It quantifies and prioritizes our issues in financial terms. No other solution understands our industry, let alone our business, well enough to do that.
oolo's forecasting & anomaly detection is vital to our campaign booking, pacing, and delivery efforts.
oolo eliminates manual monitoring and allows us to focus on strategy instead of firefighting.
Even with trained eyes and applied analytics, some performance issues leave faint footprints... oolo is simply invaluable helping us find and fix those issues.
oolo doesn’t just calculate KPIs, but helps us keep track of what’s actually going on. It cuts through the noise and surfaces only the things requiring our attention.
oolo helps make sure we never miss an issue — driving time savings, better operational empowerment, and faster resolution.
I've been working with oolo for several years and it's been an amazing experience.
Stop revenue leaks in their tracks
See how oolo helps web publishers achieve complete clarity and hassle-free control over their ad and revenue operations →