DATA ACCESS
oolo requires no client-side technical integration. Simply provide ad server and/or mediation access.
oolo can also be integrated to your Prebid module by adding a small (oolo-provided) script to the page.
Monitor all metrics & dimensions
Track variable chains across changes
See how it comes together to impact revenue
Data Connections
Pulling data from mediation, network, GAM, OMS, Google Analytics, and HB sources, oolo forms a holistic but granularly-informed understanding of your revenue ecosystem.
Situational Intelligence
Data is examined in view of historical behavior, seasonality, setup, metric inter-relations, channel mix, human interventions, and other factors.
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Modeling
Understanding the data implications of business activities and business implications of data events, oolo models expected performance across millions of data permutations.
Monitoring
Comparing inbound data to modeled predictions, oolo documents and dissects significant deviations.
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Diagnostics & Business Insight
Anomalies are automatically investigated ― revealing their origins and business impact. Attention is called to qualifying anomalies via alerts that outline the issue, its root cause, financial significance, affected covariates, and suggested interventions.
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FORECASTING
Training on current and past publisher data, oolo maps metric relations and models "healthy" behavior patterns.
Machine learning is used to forecast performance and set data expectations — across all relevant metrics & dimensions.
ANOMALY DETECTION
Comparing live data to predictions, oolo detects developing anomalies in real time.
BUSINESS VALIDATOR
Pairing oolo’s industry expertise with your business dependencies & operating logic, oolo calculates the revenue impact of each anomaly.
ROOT CAUSE ANALYZER
Monitoring the issue from its earliest expression, oolo traces chain reactions to their core and explains how the first domino fell.
ALERTING & OPTIMIZATION
Role-based alerts are sent to the relevant person detailing the issue, its root cause, its cost, and recommended actions.
Optimization recommendations take into account:
- Available controls
- Anticipated impact/effectiveness
- Time sensitivity
Even with trained eyes and applied analytics, some performance issues leave faint footprints. Those issues, subtly expressed as they are, can add up to have a big impact on monetization. oolo is simply invaluable for us to find and fix those issues.
Noa Brodny,
User Acquisition Manager
User Acquisition Manager
I've been working with the oolo team for over a year now and it's been a fantastic experience.
Jan Pollack,
Head of Ad Monetization Manager
Head of Ad Monetization Manager
oolo eliminates manual monitoring and allows us to focus on strategy instead of firefighting.
Igor Bereslavski,
Director of Growth
Director of Growth
oolo's forecasting and anomaly detection is vital to our campaign booking, pacing, and delivery efforts.
Erin Pecchia,
Sr. Strategic Planning Manager
Sr. Strategic Planning Manager
With all the hot air and empty promises out there, it’s so powerful to see a product that actually delivers on its claims.
Tony Patel,
Chief Yield Officer
Chief Yield Officer
Since oolo actually understands how monetization works, it only alerts us to real issues. That’s helped simplify our day-to-day tremendously.
Christoph Sachsenhausen
Managing Director
Managing Director
As monetization becomes more complex, the need for smart automation and optimization only grows. The combination of oolo's AI and domain expertise puts them in perfect position to answer that need.
Eren Demir Alpasal,
Director of Growth
Director of Growth
I see oolo as an extension of our team. It gives us another pair of eyes and scans our data - in its entirety - around the clock. That’s helped us unlock a new level of control.
Maxence Laurencin,
Monetization & Growth Manager
Monetization & Growth Manager
In our first month using oolo, they found more than $20,000 worth of anomalies. We have strong people and processes, but oolo’s really helped us level up our monitoring. It’s so much faster and no longer a manual process. It’s been a real game changer for us.”
Vincent Fevrier,
CMO
CMO
Both innovative and reliable! A must-have for performance monitoring!
George Iosif,
Programmatic & SDK ADS Manager
Programmatic & SDK ADS Manager
Thanks to oolo, our team is always moving and acting quickly — never wasting time and without missing anything that matters. With UA under the same roof as monetization, oolo has all our monitoring needs covered — so we can spend our days doing rather than digging.
Gary Cohen,
Co-Founder
Co-Founder
oolo’s ability to not just detect obvious issues like a 90% drop, but to explain more slippery issues — like those obscured by partially delayed data — is super valuable!
Omer Adato,
Sr. Director of Product
Sr. Director of Product
Before oolo, we were manually checking every KPI for each game, ad type, and platform; a time-consuming and unscalable process. With oolo as our AI-powered “smart assistant”, we gain back hours every day; hours that we're redirecting to new avenues of growth.
Anders Larsson,
Monetization Manager
Monetization Manager
